About Ekornes: The Story of Stressless
About Ekornes: The Story of Stressless®
Comfort is the primary goal of the entire Stressless line. Since 1971, when they first introduced themselves to the world, Ekornes has been interested in bringing the world's most comfortable seating experience to a wider and wider audience.
Ekornes is a Norwegian furniture company that specializes in the Stressless Chair series of recliners and couches, and that focuses on comfort, support and style above all else. They feature three main lines of furnishings, all of which are organized into separate manufacturing facilities and production teams; Stressless Chairs, which focus on the Stressless Recliner and all of the many variations on the Stressless Recliner the company produces, Svane, which is involved in making mattresses, and just plain Ekornes, which focuses on making the Stressless Sofa, based on the design and comfort/support concepts featured in the Ekornes Stressless Chair.
The Ekornes company was founded in 1934 by Jens Ekornes. At that time, the company was involved only in making mattress and chair parts, specifically springs. It was the Ekornes company that came up with the idea of interlinked-steel springs joined together within a mattress, which provided the user with a higher level of comfort and even support. From the very beginning, the main thing Ekornes was interested in doing was making people comfortable and supported, and the tools they used have hardly changed either; then as now, advances in ergonomic science, new technologies aided by expert engineering, and a sense of innovative design have informed and shaped all the products the Ekornes company makes and has made in the past. As the springs idea took root and began to spread itself throughout Europe, Jens took a very bold step.
Not satisfied to rest on his laurels and merely ride out a single wave of innovation to a lucrative conclusion, he left his brothers in charge of the business and moved to America, where he got a job working in a mattress factory. It was important to Jens to be on the front line of the process, to understand everything that goes into making a mattress, and it was equally important to learn those skills and research those ideas in the most advanced factory system in the world, that of the United States. It takes a lot for a man to leave the company he founded and move halfway across the globe just to work a menial job in a factory, but Jens Ekornes and the company he founded were made of stern stuff. When Jens returned to Norway, ready to move his company forward, he brought with him American made machinery and American advisers to help him make his company all that it could be. The seeds for the revolutionary Stressless Chair were being planted as early as this, in 1946, when the company risked it all to produce the best possible product, the most comfortable and supportive spring they could possibly make. No stone was left unturned and no idea was dismissed out of hand; here was a company willing to literally go to the mattresses for quality, inspiration and the perfection of process and design.
For the next 20 years, the Ekornes brand grew and grew. In Norway, it's home base, it became a household name. Across the rest of Europe it's high quality and attractive design made it a top dollar manufacturer. It was not until 1966 however that Ekornes would begin to become the furniture giant it is today; that is when they released their first lounge furniture. To announce their new products, the sent mailing to every household in the entire country of Norway, advertising that reached every man woman and child within the Norwegian border. To this day, every year the entirety of Norway receives a catalog detailing everything new (and everything classic) in the Ekornes world. From then on, it was a rocket ride to success, highlighted by the 1971 debut of the greatest recliner on earth; the Ekornes Stressless Chair.
The debut of the Stressless Chair changed everything for Ekornes, which went from a local and somewhat continental brand to an international furniture powerhouse. It was the Stressless Chair that allowed the company to expand dramatically, escalating production, investment, space and staff at an unprecedented rate. Soon the Stressless Chair took Ekornes to the very top of the international furniture market, and the chair itself took the world by storm; it was the most comfortable and supportive chair available, and it complemented all it's technical and design genius with a simple, elegant, luxurious style that attracted new customers otherwise unmoved by the chair's excellence.
Now approaching their 40th anniversary, the Stressless Chairs are still going strong on the international market. They've become a symbol of modern furniture, a melding of classical concern with the body and with comfort, married to a reserved and attractive stylization. The materials used in the chair are as rich and elegant as the chair itself; leather, polished metals, fine wood accents; the chair is put together with all the care reserved for fine watches, built with all the pride and vigor of a company that would leave everything to work in a factory for a few years, learning the roots of their trade. The international market is immeasurably richer for the addition of the Stressless Chair to it's confines, and Ekornes has much to be proud of when it comes to this alluring line of chairs.
The next several decades of Ekornes passed in steady, peaceful growth. The worked on the Stressless Chair, perfecting the engineering and varying their look and style; making them the must-have items they are today. The expanded their base and their manufacturing capacity; they built the company into a paragon of international manufacturing and sale. At present, Ekornes is one of the largest and most influential design companies in the world, and their furniture is enjoyed and celebrated in every corner of the globe. Not bad for a little company that started out manufacturing mattress springs, and not bad for a lone business man with little more than a great idea married to great drive and personal ambition to produce the very best, and accept no substitutes.
Smart Furniture is proud to offer the best in international leisure furniture; we're proud to offer our customer the Ekornes Stressless Chair, Stressless Sofa, and the whole gamut of Stressless Chair products.
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